What is SEO (Search Engine Optimization)?

SEO which stands for Search Engine Optimization is basically used for optimizing content to increase its visibility for relevant searches.

The more your pages are discovered through a search engine’s organic search results, the more your site will garner audience and traffic month by month.

How do search engines work?

Search engines like Google and Bing are basically like digital libraries. They store web pages rather than books. When you type in a query into a search engine, it goes through all the web pages and looks for the most relevant ones to your queries.

In order to be able to go through all the web pages, it uses a computer program called algorithm. It isn’t actually clear as to how an algorithm works but according to “How search works” of Google, search engines keep into account many factors such as the words of your query, relevance and usability of pages, etc.

‘To give you the most useful information, Search algorithms look at many factors, includingthe words of your query, relevance and usability of pages, expertise of sources and your location and settings. The weight applied to each factor varies depending on the nature of your query – for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.’

How does SEO work?

Search Engines have automated bots which collect all the relevant information from your website and the pages which make up your site. These bots collect factors such as page speed, title tags, social signals, internal linking, back links, etc. All these help the bots to determine which of your pages are the most relevant to the searches of a user.

There are over 200 ranking factors which constitute the Google algorithm. As such, there are a lot of things to consider and actions which should be taken to optimize your website and its pages.

There are both on page and off page ranking factors which determine how well your website and its pages are optimized for the search engine and hence, how well it ranks in the searches.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

What are the advantages of SEO?

1) SEO uses the inbound method of marketing which in turn, helps to attract quality audience.

2) SEO brings forth higher rankings in the results provided by search engines. This will help to build awareness of your website, as people are likely to trust the websites that appear first in the search results rather than those which do not have a strong web presence.

3) Keeping a good SEO strategy of your own, you can potentially move ahead in the search engines results and therefore, gain leverage against your competitors to build a better we presence.


SEO is considered to be a new marketing strategy in a generation of life where making your website’s presence known to the online world is crucial. This is with emphasis during a time when rival competitors continue to out compete each other in terms of making their web presence known and enhanced.

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