Graphic Design and its basic elements.

  • Graphic design is the conveyance of information through visual means.
  • The field of Graphic Design includes vast topics other than simple artistic compositions.
  • There are 7 basic elements of Graphic Design.

The first thought that comes to mind when thinking about graphic design is artistic compositions. Colourful spreads on magazines and amazing composition on websites. While these assumptions are certainly not wrong, there is also much more to graphic designing.

The term Graphic Design embodies a variety of genres including logos, posters, infographics, book covers, product labels and the list goes on.

So, let us understand what is Graphic Design.

What is Graphic Design?

Graphic Design is the art of visual communication that combines images, words and ideas in order to convey information to the general audience. These visuals can be as simple as a business logo or as complex as page layouts on a webpage.

By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

Elements of Graphic Design

1) Color

Color is one of the most important elements as it plays a key role in attracting attention. This is attributed to the fact that there is psychology behind the feelings that colors can evoke. There are three main characteristics to color: hue (the color family), value (how light or dark the color is), and saturation (the purity of the color).

2) Line

Lines serve as more than just dividers. The right lines can convey movement and emotions, therefore tying together your composition in a more meaningful and professional way.

There is no definite shape needed for a line to be. A line can be straight, curved, thick, thin, etc.

3) Shape

Shapes are basically anything that is defined by boundaries. Shapes are divided into two types: Geometric and Organic.

Geometric shapes are those which are composed with defined proportions whereas organic shapes are less defined.

4) Space

Space is what you exactly know, the areas that are not occupied or left empty. Designers intentionally place spaces in the design to add emphasis to areas of the design. Sometimes what you don’t include is equally important to what you include.

5) Scale

Scale is the relative size of one design element in relation to another element. It helps you to set a focal point, highlight areas of importance, and ultimately guide viewers’ eyes through the piece. 

Therefore, the scale of different elements in your composition has a major impact in how your audience makes sense of your piece.

6) Contrast

Contrast refers to when design elements which strongly differ to each other are placed together. Without contrast, your compositions will most likely be lacklustre and boring. It will also be difficult for the audience to understand what is going on in your composition.

When used correctly, contrast can do various things. It can bring the attention to a particular design element. But it can also harmonise all the elements and bring forth a balance. So, contrast contributes to adding an exciting and new look to your composition.

7) Alignment

Alignment refers to the lining up of texts or graphics in your composition. It helps in building a balanced and orderly composition.

If you do not align your design elements, then your composition is sure to look clustered and unorganized.

What are your thoughts on this? Comment down below!

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