Google Analytics: The Basics.

If you are new to Google Analytics, then read on to find out what Google Analytics is all about.

What is Google Analytics?

Google Analytics is a web traffic tracking tool that gives you an in-depth view of the user interaction with your website. It allows the website owners to interpret and understand their website’s performance.

Google Analytics integrates with all Google’s marketing products like Google Ads, Search Console and Data Studio, making it a powerful and useful choice for those using multiple Google tools. In fact, all Google tools in which traffic and visits are counted can be mixed and complimented with Google Analytics.

How to use Google Analytics?

In order to use Google Analytics, you have to first open a Google Analytics account and add a tracking code to your website.

What is a tracking code?

A tracking code enables Google Analytics to track your visitors and the action they perform. It is built using a programming language called JavaScript.

After creating and adding the tracking code, it is time to finally get started.

The Google Analytics homepage provides you with an overview of how your website is performing.

On the left side of the panel, you will see options to different reports.

  • Realtime
  • Audience
  • Acquisition
  • Behaviour
  • Conversions

Let’s take a look at each of these reports:

1) Realtime

The Realtime report shows the number of users on your website at the very moment. You can see how many visitors are on your site, which pages they’re visiting, which social platforms they’re coming from, where they’re located, and more.

2) Audience

The Audience report breaks down your website traffic. By checking this report once a day, you will get a sense of how you’re trending overall.

3) Acquisition

Acquisition Report is extremely useful in helping you understand how your website generates traffic.

4) Behaviour

The Behaviour Report gives you an understanding of all your blog posts, landing pages and web pages on your website.

5) Conversion

And lastly, Conversion Report tells you how your website’s conversion rate is performing.

What is Conversion Rate?

Conversion Rate is any activity performed by the visitors. It can include videos that are being downloaded, subscriptions to your newsletter, etc.

Why should you use Google Analytics?

Google Analytics is a great way of keeping tabs on your website’s analytics and visitors. Below are a view highlighted points as to why you should definitely use Google Analytics:

1) Free

To use Google Analytics, you do not have to pay anything. As such, you can enjoy the important information it enables you to have of your website, free of cost!

2) Automatic Collection of Data

Google Analytics automatically starts collecting data from your website and starts making reports accordingly.

You have to do nothing but sit back and let all the data be collected by Google Analytics.

3) Easily integrated

One of the best features of Google Analytics is that it can easily be integrated with other Google tools and platforms.

As such, you can use Google Analytics in your device to easily implement data to other well-known Google tools like Google Ads and Google Search Console.

4) Know which content is the best

Google Analytics allows you to keep track of your content’s views and shares. As such, you are able to understand which content is doing better than the rest and therefore focus on it, to bring about better optimization to your website.

5) It’s easy

You do not have to be a tech savvy to understand how Google Analytics works. It can easily be used even by beginners who do not have much technical skills.

What are your thoughts on this? Comment down below!

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